Tabhotel
Digital Hospitality Solutions
Create an intuitive web app that enhances the guest journey, utilizing QR code technology to provide personalized experiences based on location.
SKILLSET.
UX research / strategy
Information architecture
Prototyping
User Testing
UI design
PLATFORM.
Mobile Web App
DURATION.
2 weeks design sprint
TOOLS.
Figma
Marvel
Miro
Trello
The Challenge.
Prioritize guest ordering and relationship building through efficient in-app communication.
How can we refine these features to better meet the needs and desires of our hotel guests?
The Discovery.
After conducting users interviews and deploying surveys,
I was able to define my Primary Persona, my single best design target, the persona to which the design will be made specific, and also the emotions she will face through the Journey Map.
« I would like to see a physical and real link with digital,
I do not want to live a cold and dematerialized experience »
Primary Persona
Lauren Journey Map
The Problem Statement, I have turned into an Opportunity.
Cater to the evolving needs of sophisticated hotel guests by providing intuitive, remote access to a range of services, ensuring swift and personalized attention.
The User Stories.
When we identify user stories early in the design process, we let them dictate the design decisions.
Rather than let our preconceived ideas of how the product should be or should look do it.
As a demanding and foresight traveler, I want to send my request to the concerned service so I can get a fast and appropriate reaction.
As a demanding and foresight traveler I want to be able to easily book and purchase services remotely so I can save time.
As a demanding and foresight traveler I want to locate the places in one glance so I have an idea of the available sercives corresponding to the location.
As a demanding and foresight traveler I want to real time chat with the hotel staff so I can meet my expectations in a timely manner.
As a demanding and foresight traveler I want to know all the available services on each location so I can plan and organize my stay by ordering them.
As a demanding and foresight traveler, I want to retrieve all my service order history so I can take action on it easily.
Now let’s see what Lauren’s User Flow is
I have imagined Lauren’s User Flow and how it will conduct her to the happy path by ordering and fast communicating with the hotel.
How went the Usability Testing.
Finding the balance between the editorial, the business, and the users’ needs.
Before
Improvements on the landing screen
“The interactive map is a good idea but we [Tabhotel] know that according to data it is rather a could-have than a must-have”
“We would have prefered a drop down menu instead of SEE ALL button”
“I need to activate my geolocalisation to make sure that I will order the appropriate services”
After
The two screens were consolidated into a unified interface
The available services were categorized
The Category menu
“What if we can interact and purchase the service in one screen”
The Interaction was set in one screen
The Typography and Color Palette.
In addition, Tabhotel provided the Style Tiles of one of their client to work with: REVIER HOTEL
It’s now time to reveal the Hi-Fidelity Prototype…
Watch the Demo
Lauren's happy path starts after flashing the QR code of her table, she can see that indeed she was well localized.
As you know she would like to order a long black coffee. Too focus on her work she didn’t notice that she got a double shot instead.
So she wants to communicate it to the staff by using the “meet me now” option.